This is the Patient Attraction Playbook. Grow your Therapy Company’s Reach in 3 Simple Moves.
Let’s Get Real! You want more patients.
We all do!
But there’s a catch.
You don’t want to run your staff ragged. It’s that tricky balance.
Growth is great, but overwhelm? Not so much.
Good news. You can do this!
Just follow these three simple steps. It’s about working smarter, not harder.
Ready? Let’s dive in.
Move 1
Spruce Up Your Online Presence
Your website is your clinic’s front door. Most patients will visit it before they even think about calling you.
Yep, 77% of people search for health info online first.
And if your site is a hot mess? They’re bouncing. Bye-bye potential clients! (Pew Research Center – Health Online 2013)
WHAT CAN BE DONE?
Keep It Simple. Don’t make people hunt for info. Make your services clear. Physical, occupational, speech therapy—boom, front and center. Add a quick way to schedule an appointment. Maybe even throw in a live chat!
Shout About Telehealth. People need to know you do telehealth. Put it right on your homepage. Patients want flexibility. Let them know they can see you online, in person, or in their own home. (American Telemedicine Association)
Be Google’s Best Friend. Set up your Google My Business listing. When patients search for clinics nearby, you want them to find you. Make sure you pop up on Google Maps. Easy, right? (Google My Business)
PRO TIP
Ask happy patients to leave reviews.
Reviews work wonders! In fact, 84% of people trust online reviews like personal recommendations.
So, the more stars you have, the better. (Podium – The Impact of Reviews)
STORY TIME
Sunrise Therapy Clinic, a small practice in rural Texas, boosted patient bookings by 40%.
How? They fixed up their Google listing and focused on local SEO.
Just by targeting search terms like “in-home therapy near me,” they saw major results! (Small Business Trends – Google My Business Optimization)
Move 2
Partner Up with Your Community
(Because Teamwork Makes the Dream Work!)
Your community is your biggest asset. Partnering with local businesses and healthcare providers is a smart way to expand your reach. Think of it like networking, but way less awkward.
Build Referrals with Docs and Pros. Connect with local physicians, chiropractors, and rehab centers. They’ll send patients your way. Many patients need therapy after a referral. Build that bridge and watch the referrals roll in. (Healthcare Success – Referral Relationships)
Go Beyond Healthcare. You don’t have to limit yourself to just doctors. Think outside the box. Partner with yoga studios, fitness centers, or nutritionists. These partnerships can introduce you to patients you wouldn’t have reached otherwise. It’s a win-win! (HubSpot – Community Engagement for Business Growth)
Host Free Workshops. Organize free events like fall prevention or health screenings. It’s an easy way to showcase your expertise and attract future patients. Plus, people love free stuff! (SCORE – Local Events to Attract Customers)
PRO TIP
Always collect emails at your events.
Follow up with a “thanks for attending” message and throw in some helpful tips.
Keep in touch, and boom—they’ll think of you when they need therapy.
STORY TIME
TheraWellness, an occupational therapy clinic in New York, increased patient referrals by 30% by partnering with senior living communities.
They offered free fall prevention workshops. Patients loved it, and new referrals poured in! (Case Study: TheraWellness Community Partnerships)
Move 3
Automate and Simplify
(Because Chaos Is Not Your Friend)
Growth can sometimes feel chaotic. But it doesn’t have to be. With automation, you can keep things organized and reduce stress. Automate your scheduling and reminders, and watch the magic happen.
WHAT CAN BE DONE?
Automated Scheduling. Set up a patient portal. Patients can book appointments, fill out forms, and upload documents online. Less work for your admin team. And patients love a smooth experience! (Health IT – Benefits of Patient Portals)
Reminders Are Your Friend. Use automated SMS or email reminders for appointments. You’ll have fewer no-shows and a happier schedule. Patients get a nudge. You get more reliability. Win-win! (Solution Reach – Automated Reminder Benefits)
Virtual Consultations. Consider offering virtual consultations for initial assessments or follow-ups. It saves time for both you and your patients. Plus, telehealth is here to stay. (Health Affairs – The Telehealth Boom)
PRO TIP
Make sure patients can pay through the portal too.
Online payments make billing faster and more convenient for everyone. Trust me—patients love it when things are easy!
STORY TIME
A speech-language pathology provider used Cliniconnects to automate patient matching.
Before, they wasted hours manually scheduling patients with therapists. After switching to Cliniconnects? Boom. Instant efficiency boost. Fewer delays. Happier patients. Happier staff. (Read the Cliniconnects Case Study)It’s Time to Grow!
See? Growing your patient base doesn’t have to be stressful. Just follow these three moves—upgrade your online presence, partner up locally, and automate your processes. It’s about working smarter, not harder. Your team will thank you, and your patients will, too!
Ready for more tips?
Join our free webinar for even more strategies to grow your therapy practice—without overwhelming your staff. We’ve got you covered!
